E-Commerce Basics: Do You Follow Up With Your Customers After The Sale?

One thing that has had an impact to our customer retention, is a follow-up email shortly after we have shipped the order and checked the tracking to see that the customer received it. In my last post, I talked about how we monitor each of our package’s delivery status. The purpose was to ensure great [...]

E-Commerce Basics: Be Proactive, Monitor Your Package’s Progress

All the major shipping carriers like UPS and FedEx give shippers the ability to check on the status of a package. Email alerts can also be configured and received when an item is delivered, or when an exception occurs (package was misrouted, undeliverable, etc). The US postal service is the only one without alerts, but [...]

E-Commerce Basics: Common Red Flags For Credit Card Fraud Detection

Here are some common red flags for fraud detection. While not inclusive, this should give you a start when it comes to identifying fraudulent orders: 1. Order total is over $300.00 2. High street value items (Digital Cameras, MP3 Players, etc) 3. Different Ship To/Bill To address. 4. CVV failure (Card Verification Value) 5. AVS [...]

E-Commerce Basics: Getting Things Done When Your Task List Is Long

When running an e-commerce business, the workload never seems to let up. In the beginning, there is so much to do, and you can never become complacent as your competitor’s won’t. As you start making sales, you must meet the demands of your business yet continue to market for more. It is a constant struggle. [...]