Want to turn visitors into customers? Make sure you have good content on your web site. Here are some ideas published in the December 2009 issue of “Entrepreneur”: – Use a casual narrative voice such as we and us rather than your business name or simply “the company”. This just makes you seem approachable rather [...]
E-Commerce Basics: Providing Great Content To Drive Customer Sales
November 30, 2009 By Leave a Comment
E-Commerce Basics: Top Reasons For Shopping Cart Abandonment
November 29, 2009 By Leave a Comment
Shopping cart abandonment is frustrating. Abandonment of course means an incomplete transaction. A study completed by SeeWhy, a company that tracks shopping cart abandonment rates, reports the average across industries in October 2009 was 71%. According to Forrester Research, the top reasons for shopping cart abandonment include: – Prices for items and shipping too high [...]
E-Commerce Customer Service: Dealing With Tough Customers
November 28, 2009 By Leave a Comment
With the holiday season in full swing, we decided it was time to cover some common customer service related issues, particularly those around customer complaints. Some customer complaints are easy to resolve and some aren’t. Here is a brief article we wrote on how to deal with the tough ones. One Tough Customer: How To [...]
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