Archive for November, 2009
Want to turn visitors into customers? Make sure you have good content on your web site. Here are some ideas published in the December 2009 issue of “Entrepreneur”:
- Use a casual narrative voice such as we and us rather than your business name or simply “the company”. This just makes you seem approachable rather than formal.
- Focus on Benefits to the visitor. Make sure that you include how a specific product would benefit a consumer rather than just describing the product. Focusing on benefits of a product makes a much more powerful statement and may sell a product. Read more... (221 words, estimated 53 secs reading time)
Twitter is a great social media marketing tool on the web. With Twitter you can build a relationship with your customers and promote your products and services. According to an article which appeared on eb.auctionbytes.com there are several ways you can market your ecommerce business with Twitter. Keep in mind that each Tweet can only be 140 characters long: Read more... (293 words, estimated 1:10 mins reading time)
Shopping cart abandonment is frustrating. Abandonment of course means an incomplete transaction. A study completed by SeeWhy, a company that tracks shopping cart abandonment rates, reports the average across industries in October 2009 was 71%. According to Forrester Research, the top reasons for shopping cart abandonment include:
- Prices for items and shipping too high
- Customer not ready to purchase
- Comparison shopping
- Second thoughts on price
- Wanted to save for later Read more... (215 words, estimated 52 secs reading time)
With the holiday season in full swing, we decided it was time to cover some common customer service related issues, particularly those around customer complaints. Some customer complaints are easy to resolve and some aren’t. Here is a brief article we wrote on how to deal with the tough ones.
One Tough Customer: How To Effectively Deal With Customer Complaints
Be sure to check out our articles page for other articles related to online retailing. We hope you enjoy it and find it useful!
Permanent link to this post (87 words, estimated 21 secs reading time)
