One of the most aggravating things I experience on a website when shopping online has to do with the shopping cart software a merchant has chosen. When adding a product to the site’s shopping cart, nothing annoys me more than the absence of a “continue shopping” button that either takes me back to my last item I selected or to the main page of the site.
When using pay per click (PPC) advertising (or even organic search engine optimization for that matter), it is important that the keywords the user entered in the search engine carry over into your site. For example, lets say a user performed a search on “USA Made Baby Strollers”, your pay per click advertisement should contain the same keyword phrase inside the ad. This ties the keyword to the ad and shows relevancy to the user when your advertisement appears in the featured results. Using multiple advertisements helps keep your advertisements relevant to your search terms.
When you create your online store, it is just as important to have a return policy as it is to upload products and create a site that is pleasing to look at and easy to use. Customers are taking a risk when they buy online as they have never seen the product, so a return policy is very important. The key is to explain your policy concisely so customers know what they will be facing if they have a return. Send a return address label with every delivery so customers know where to send products back. A return policy must be clearly stated on your web site and should contain:
With the Holidays being here, merchants should be extra aware of online fraud. When it comes to online fraud most people think credit card fraud. But personally, I see another type of fraud more often than stolen credit cards. The one I see most often is shipping fraud.
Shipping fraud is a type of fraud committed by individuals using their own legitimate information.
Here are a few examples of this type of fraud:
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