Archive for February, 2010
Today, I just wanted to pass along some information about 30 ECommerce Webinars that have been going on this weekend and all are 100% free. I just found out about this event yesterday after the first two days were already mostly over. I did get to check out the last two sessions on Saturday and I can tell you they were spot on and very useful. If you have some time today, I highly recommend attending what you can. The conference is hosted on GoToWebinar.com and there is a Twitter party as well (optional) as well as some prize giveaways. The Twitter party is nice because you can interact with other ecommerce and marketing entrepreneurs during the conference. It was the first such Twitter party I have ever participated in. It was nice to see it in action. However, if you are not a member of Twitter, please do not let that stop you from attending. Read more... (500 words, estimated 2:00 mins reading time)
Everyone knows that increasing customer loyalty pays off with repeated sales. Working on methods to increase customer loyalty will increase your revenue and profits, but it can also lower costs. One of the best ways to increase customer loyalty is to be consistent when delivering best of class customer service and fast delivery.
The following 4 points have been proven over and over again in research studies and tests Read more... (207 words, 4 images, estimated 50 secs reading time)
I just wanted to let everyone know that we added a new web page tool to our free ecommerce tools page. It is a simple web page search engine bot test tool that takes any web page and shows you what a search engine bot may see when it visits your page. Not every bot will see your page “exactly” this way, but it gives you an idea of how your page is viewed via automated means. Remember highly graphical sites or sites with a lot of flash are hard to interpret by search engines without additional text-based content. This tool will show you: Read more... (208 words, estimated 50 secs reading time)
Having an idea of what you want your website to look like in advance will save you time and money when you hire an ecommerce web designer. Wireframes are an easy way to communicate site layout ideas to your designer. The following diagram shows a very simple layout for a sample homepage. The point is to not necessarily show a “best practices” layout, but rather show you what the diagram can look like. This type of wireframe can be created using any software tool that can draw basic shapes like Microsoft Visio, or even hand drawn on paper (which is my tool of choice). Read more... (454 words, 1 image, estimated 1:49 mins reading time)
