Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media) ~ Brian Halligan(Author), Dharmesh Shah(Author)
Many online retailers focus on just one delivery channel for getting their products and services in front of potential customers. Traditional web sites complete with its own shopping carts are the most common. Many retailers went online out of necessity to to compliment their brick and mortar stores. Regardless of how you get started, its imperative to think beyond the traditional web site as a way to market and sell your products This multifaceted approach is accomplished through Multichannel Marketing, also known as Multichannel ECommerce.
We have all seen them at one time or another. You visit a web site, and shortly after you arrive on the site, a window pops up offering you a chance to speak with a customer service representative. I am curious, how do you respond? Is it annoying, or were you glad that someone was there to answer your questions? For me its like walking into a furniture store and getting swarmed by a bunch of sales people. I do not like it this type of aggressive chat systems. But are they effective?
When selecting a domain name for your business there are many things to consider. In this post I will cover one such consideration. The ultimate choice of how you go about choosing a domain name is one of personal preference. And it is one that you should not take lightly. The domain name you choose will stick with you and become affiliated with your online presence.
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