Helping Online Retailers Improve Their Sales
Search Engine Marketing surely has its challenges. Especially for those new to ecommerce. But even for experienced search engine marketers, there are difficulties and challenges to overcome. Marketing Sherpa released its latest chart describing the top problems faced: As expected, the top two challenges were related to increasing competition for natural search placement and the [...]
One technique that often encourages buyers to take an action to buy is to periodically throw in a “Limited Time Offer” action. Limited time offers are basically used in conjunction with a sales. A simple message on the page indicates time remaining before the offer expires. For example, “Only 2 days left!” or “Purchase by [...]
The Merchant Risk Council (MRC), a merchant-led trade association focused on electronic commerce risk and payment strategies, announced on March 10, 2010, the results of their annual Merchant Fraud Survey. The survey was conducted by surveying their top platinum members (200+ of the largest online retailers), so as you look at the survey findings, keep [...]
Wondering why your online store is not doing well in the search engines? Start by looking at your product descriptions. Most online sellers use the manufacturer descriptions when describing their products. Do you? If so, do you expect the search engines to treat your site any different from the other online merchants out there using [...]
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