Today’s blog is geared more towards those selling Business To Business (B2B) and who are selling products or services that are a little more involved. Using webinars is a great way to inform prospects whenever the sales cycle is longer or more complicated. I would not recommend webinars for Business To Consumer (B2C) type e-commerce sites as they usually do not fit in well in that type of e-commerce model.

A webinar is a live meeting, training, or presentation conducted via the internet. Depending on what service(s)you provide or product(s) you sell, you can also generate income by providing webinars. The key to successful webinars boils down to topic, title, speaker and technology. As published in the December 2009 issue of “Entrepreneur”, Dave Will, who is the founder of Peach New Media provides these webinar tips:

- Start strong. Go right into your most interesting material. This way you will grab an audience from the beginning. Don’t start with something like “Well let’s get started.”

- Make it visual. Don’t bore an audience with too many text slides. Rely on photos, videos, and other interesting visual material.

- Poll your audience. Asking poll questions throughout the webinar keeps your audience engaged and can help the speaker by giving them insight into the audience. Sometimes the speaker or trainer can tailor the information to the audience in attendance.

- Have an easy-to-use webinar service. People won’t bother with those that are hard to access or this may just create a lot of questions. You can use a service which produces every aspect of the webinar, or direct access services such as WebEx.com or GotoWebinar.com.