Increase Return On Investment (ROI) By Increasing Customer Loyalty

Everyone knows that increasing customer loyalty pays off with repeated sales. Working on methods to increase customer loyalty will increase your revenue and profits, but it can also lower costs. One of the best ways to increase customer loyalty is to be consistent when delivering best of class customer service and fast delivery.

The following 4 points have been proven over and over again in research studies and tests  Read more... (207 words, 4 images, estimated 50 secs reading time)

One Tough Customer: How To Effectively Deal With Customer Complaints

At some point, even the savviest entrepreneur (with top notch customer service) must face The Difficult Customer. It’s inevitable and never an easy situation to deal with, but there are ways to make it go smoothly. Knowing what those ways are and how to use them only serves to benefit your business.

Depending on which stats you find, anywhere from 90-96% of disgruntled consumers will simply take their business elsewhere without ever telling you what was wrong. That’s a lot of lost business. Additionally, more consumers will tell others about a bad experience than they will about a good one…a double whammy!  Read more... (1099 words, estimated 4:24 mins reading time)

Establishing A Return Policy And A Process For Handling Returns

There are many things that can cause setbacks with a purchase transaction. While not pleasant, returns are something all companies (especially those that handle physical goods) must deal with at some point. Here are some tips for making the most of dealing with returns and exchanges.

Your Return Policy
First and foremost, the thing to do here is set a policy, if you haven’t already. Stating upfront what your terms are for handling returns and exchanges lets customers know where you stand and can help prevent chargebacks. Some important steps are:  Read more... (790 words, estimated 3:10 mins reading time)

Five Customer Service Decisions That Will Transform Your ECommerce Business

Have you done anything lately that “earned you the right” to have your ecommerce business talked about by your customers?  Are they spreading the word for you?   Have you done anything lately that was “spectacular” and makes your online store not only the first place that your customer goes to buy,  but the only place they go?  You can decide right now, whether you want to be average, or you want to be exceptional and live by the fruits of  repeat business and “word of mouth” marketing. To do that, you have to decide right now to change the way you do business and stop following the same “business as usual” approach that the majority of online businesses take.  You need to be different.  Read more... (615 words, estimated 2:28 mins reading time)