Archive for ECommerce Business
When loading your store with products, take some time to reflect on how you are populating your product descriptions. Think about your online competitor’s for a moment. How are they describing their products? Did you know that most online merchants use the same word for word product descriptions that come from either vendor feeds or manufacturer descriptions? The majority of online vendors ‘cut and paste’ or load their product descriptions from a feed file or vendor’s website. In any case, using the exact same product
description that a majority of other online store owners do, lacks originality, but more important is that it
can effect your search engine result positioning. Read more... (540 words, estimated 2:10 mins reading time)
When selecting a domain name for your business there are many things to consider. In this post I will cover one such consideration. The ultimate choice of how you go about choosing a domain name is one of personal preference. And it is one that you should not take lightly. The domain name you choose will stick with you and become affiliated with your online presence. Read more... (741 words, estimated 2:58 mins reading time)
For those of you bootstrapping your online business part-time and still maintaining your full-time jobs, there eventually comes a point where you reach a sales threshold where you have exhausted your ability to sell as a one person operation and still maintain your full-time job. There are only so many hours in a day. Add in family time, and you can quickly find yourself working into the wee hours of the morning trying to get your packages out, customer service emails answered, sourcing, marketing, keeping up the books, etc. Not only that, but you can’t maintain this type of schedule for very long before you will burn out. Read more... (800 words, estimated 3:12 mins reading time)
In my experience, a great idea poorly executed is worse than no idea at all because it consumes a lot of time, costs a lot of money, and usually fails. All too often, a new business launch fails because the execution was not properly planned and carried out. Read more... (779 words, estimated 3:07 mins reading time)
