Archive for Marketing
Measuring and monitoring your brand in social media outlets is more important than ever. With customer word of mouth marketing on social platforms like Facebook, Twitter, etc, it is vital knowing what people are saying about your company. But that is only one use of Social Media. Marketing Sherpa recently completed a study of over 2000 companies to figure out what metrics companies were using to measure their brands online, and in particular, what percentage of companies were measuring each type of metric. Here is a simple graph of what they found (click on the picture for a bigger image): Read more... (332 words, 1 image, estimated 1:20 mins reading time)
Considering that the market is both ever-changing and moving at a quicker pace than in the past, flexibility is more important than ever. The ability to dance with your customer base and anticipate the next move is no longer just a nicety – it’s become mandatory for business success and growth! Read more... (151 words, estimated 36 secs reading time)
Many online retailers focus on just one delivery channel for getting their products and services in front of potential customers. Traditional web sites complete with its own shopping carts are the most common. Many retailers went online out of necessity to to compliment their brick and mortar stores. Regardless of how you get started, its imperative to think beyond the traditional web site as a way to market and sell your products This multifaceted approach is accomplished through Multichannel Marketing, also known as Multichannel ECommerce. Read more... (507 words, estimated 2:02 mins reading time)
Probably one of the most challenging and time-consuming tasks associated with running your own business is marketing it. However, it’s also one of the most important. There are a lot of ways to do it but, for right now, let’s focus on just one aspect: Affiliate Marketing. Read more... (1621 words, estimated 6:29 mins reading time)
