When it comes to marketing your online store, where should you focus those activities that are customer facing? Should you put a heavier emphasis on email marketing or should you spend your time on social marketing activities instead? Well the answer is “It depends”. Yep, the old cop-out answer. But really, it does depend. If [...]
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Should You Put A Heavier Emphasis On Email Marketing Or Beef Up Your Online Store’s Social Marketing Efforts Instead?
Filed Under: Marketing Tagged With: Email Marketing, Facebook, Social Marketing, Twitter
Creating An Online Community For Your Online Retail Business
When setting up an online store, one thing I cannot stress enough is to build community participation around your store. By community participation I mean, create content that attracts a certain target market and keeps them coming back to your site as part of their normal routine. Community participation allows your target market to interact, [...]
Filed Under: Social Marketing Tagged With: Online Community, target market
Does Your ECommerce Business Need A Publicity And Visibility Makeover?
Today, I attended several webinars on ecommerce through New Life Events. If you haven’t attended a new life event, they are fabulous sources of information. The event is 100% free and there is no sponsors selling you anything. The event is going on this weekend 8-6-2010 to 8-8-2010. Use the link above if you wish [...]
Filed Under: Marketing Tagged With: Marketing, Social Marketing, Social Media
Email Newsletter Response Rates For B2C and B2B
Here is a chart from MarketingSherpa.com that I found interesting. It shows the Email Newsletter Response Rates for B2C (Business to Consumer) and B2B (Business to Consumer). This was based on a survey of over 1500 marketers.
Filed Under: Marketing Tagged With: Email Marketing, newsletter
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