Archive for Social Marketing
Measuring and monitoring your brand in social media outlets is more important than ever. With customer word of mouth marketing on social platforms like Facebook, Twitter, etc, it is vital knowing what people are saying about your company. But that is only one use of Social Media. Marketing Sherpa recently completed a study of over 2000 companies to figure out what metrics companies were using to measure their brands online, and in particular, what percentage of companies were measuring each type of metric. Here is a simple graph of what they found (click on the picture for a bigger image): Read more... (332 words, 1 image, estimated 1:20 mins reading time)
Online Store Owners: Are you wondering what to blog about? Blogging is a great way to give potential customers something to read about pertaining to your site or business and to communicate necessary information. I came across some great ideas for 2010 blogs on mivamerchant.com:
- New Product Announcements
Whenever you release a new product make a detailed announcement page. Provide information on a blog such as MSRP and release date. You can even create a pre-order page for the product. Read more... (482 words, estimated 1:56 mins reading time)
Thinking of integrating social media tools into your website? Here is some more reasons why you should according to ComScore. They found that 28 percent of those who shopped online this season said social media has influenced their purchases.
7% said they followed a Facebook fan page to find special offers and deals.
6% said they have been influenced by a friend’s Facebook status update referring to a particular product.
5% said they had followed a company on Twitter to take advantage of special offers and deals.
3% said that a friend’s Twitter tweet helped trigger their product purchases. Read more... (191 words, estimated 46 secs reading time)
Twitter is a great social media marketing tool on the web. With Twitter you can build a relationship with your customers and promote your products and services. According to an article which appeared on eb.auctionbytes.com there are several ways you can market your ecommerce business with Twitter. Keep in mind that each Tweet can only be 140 characters long: Read more... (293 words, estimated 1:10 mins reading time)
