Archive for Search Engine Optimization
I wanted to reach out to all Search Engine Optimization (SEO) professionals reading this post to see if they would share their top SEO tips with us. In exchange for your comments, you can introduce yourself and promote your company website at the bottom of your post. All you have to do is share your top 2 or 3 SEO tips that ecommerce business owners should do and then feel free to write 2-3 sentences at the bottom of the post to describe your company or your services. I am curious to see how many SEO ideas and tips we can come up with. I plan on doing something similar with other related industries (e.g web designers, marketing/advertising/branding professionals, etc to see how much group participation so we can all learn from each other. Read more... (138 words, estimated 33 secs reading time)
I wanted to share a tool I frequently use called Website Grader. Website Grader is a free SEO tool that measures the marketing effectiveness of a website. It provides a score that incorporates things like website traffic, SEO, social popularity and other technical factors. It also provides some basic advice on how the website can be improved from a marketing perspective. One of the things I like about the tool is that it provides some pretty detailed information about your on page and off-page SEO activities. Read more... (140 words, estimated 34 secs reading time)
I have recently written some posts about on and off-page Search Engine Optimization (SEO) techniques. Today, I want to emphasize something that I think outweighs anything you do SEO-wise.
Your online store is not all about the search engines.
While SEO is important, you need to keep in mind that above all else, your customer is not Google. Your customers are real people. Read more... (175 words, estimated 42 secs reading time)
Backlinking is a marketing strategy where you ask other sites to link to yours in the hopes to gain traffic to your website. In e-commerce, you have have to be careful what sites link to yours. Backlinking should not be your primary marketing strategy. Creating a great store, with great content, and building your reputation in your chosen niche should be first as well as any on-page SEO strategies. These strategies you have control over. Then, should you have some time to establish marketing backlinks, keep the following strategies in mind. Read more... (383 words, estimated 1:32 mins reading time)
