5 Keys To Adding Forums, Message Boards, or Wiki’s To Your Online Store

MessageBoard

Forums and message boards allow users to ask questions, discuss topics of interest and help other users out with their questions. Wiki’s are similiar to forums, but are often used by the store itself to post topics such as technical support resolutions, or helpful content. Wiki’s are almost always used for one way dialogue (from [...]

Site Performance And The Ecommerce Shopping Experience

When your ecommerce website isn’t up to par performance-wise, this can have severe negative effect on sales.  Potential buyers are positively allergic to any of the following scenarios: 1.  Your website graphics are painfully slow to display. This is a major no-no for any ecommerce site.  Would-be buyers rely primarily on the product description and [...]

Common ECommerce Storefront Options: Finding The Right Type Of StoreFront For Your Online Store

ECommerce Storefronts come in many differerent flavors and options.  In this posting, I will describe the main types of storefronts available so when looking for a storefront you know your options. I often get asked what shopping cart system, or what ecommerce platform is best.  There really is no right or wrong answer, it just [...]

Web Analytics: Page Views, Hits, and Baby Stepping Your Way To Understanding Your Customers

When it comes to tracking traffic on your online store, there is often confusion around what is important to track and how to do it.  There are many ways to track how and from where customers arrive at your site, as well as what they do (and don’t do) once there. This is known as [...]