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Common ECommerce Storefront Options: Finding The Right Type Of StoreFront For Your Online Store

June 20, 2010 By Steve Leave a Comment

ECommerce Storefronts come in many differerent flavors and options.  In this posting, I will describe the main types of storefronts available so when looking for a storefront you know your options. I often get asked what shopping cart system, or what ecommerce platform is best.  There really is no right or wrong answer, it just [...]

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Web Analytics: Page Views, Hits, and Baby Stepping Your Way To Understanding Your Customers

May 24, 2010 By Steve Leave a Comment

When it comes to tracking traffic on your online store, there is often confusion around what is important to track and how to do it.  There are many ways to track how and from where customers arrive at your site, as well as what they do (and don’t do) once there. This is known as [...]

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Is Live Chat Converting Your Online Store Visitors Into Customers Or Chasing Them Away?

February 21, 2010 By Steve 2 Comments

We have all seen them at one time or another. You visit a web site, and shortly after you arrive on the site, a window pops up offering you a chance to speak with a customer service representative. I am curious, how do you respond? Is it annoying, or were you glad that someone was [...]

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An Introduction To ECommerce Order Management Software

February 10, 2010 By Steve Leave a Comment

There comes a time when a business owner reaches the point of having such an order volume it becomes difficult to manage on his/her own. Generally, this is the 50 orders/daily range and when seeking outside help to manage the influx may be necessary. One of the best ways to go about this is to [...]

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