Archive for ECommerce Technology

Web Analytics For Your Online Store: A Simplified Explanation

by: Steve January 18, 2010

Web analytics is the process of collecting data about the activities of people accessing your website. This includes how they found you, when they visited, and what pages they looked at.  It also includes what they bought, what sections of your web page see the most clicks, and so on. There are literally thousands of things you can track depending on the web analytics software you are using.   The practice of analyzing your site and the behavior of  your visitors is important.   It gives you insight into how people are finding your ecommerce website, but it also gives you insight on what people are doing on your site.   Are they visiting and staying awhile, or are they hitting your page and leaving?

Open Source E-Commerce Shopping Carts: Winners and Losers in 2009

by: Steve December 30, 2009

I came across the following article on ecommerce-guide.com that covers the popularity of several Open Source ecommerce shopping carts. For those not familiar with the term ‘Open Source’,  it is software provided by a community of volunteers who team together to build software.   Shopping carts are one example of the type of Open Source software you can find.  But Open Source is not limited to just ecommerce.  Many of the most popular software applications (even most sold commercially) is often built on Open Source code or frameworks.

Wordpress Shopp Online Store Plugin For E-Commerce Sites

by: Steve December 27, 2009

I recently purchased the Shopp e-commerce plugin for Wordpress and I am currently putting it through its paces. I hope to have a full review here within a few weeks or so.

Shopp integrates into your WordPress website and includes everything from backoffice administration to your online store’s shopping experience. It looks and works like it was meant to be part of WordPress all along. It appears to plays well with other plugins by adhering to the WordPress plugin development guidelines.

Magento Shopping Cart: Looking For Comments About Your Experience Implementing With Magento

by: Steve December 12, 2009

I have begun looking at the Magento E-Commerce Platform / Shopping Cart and I am looking for anyone who has any experience implementing on this platform. I have been investigating this platform as an alternative to one of my stores. If you have implemented on this platform,please let me know.

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