Helping Online Retailers Improve Their Sales
Hopefully this is a tip that you will all find helpful. It has to do with reducing the amount of spam email that gets sent to your publicly exposed company email addresses. It is a technique that I am sure you have all seen before at some point, but you may not have thought about [...]
Will you increase your spending on e-commerce technology this year? According to a survey completed in the November 2009 issue of Internet Retailer, 72.4 percent of respondents will increase spending in the next year. Of the companies surveyed: Thirty-three percent plan to increase their overall e-commerce technology spending by 10-20% Thirteen percent plan on increasing [...]
Thinking about adding customer reviews to your website? Here are some statistics from Forrester Research that may help put a stake in your decision: 54% of online shoppers notice product recommendations. 34% if consumers who noticed recommendations purchased products based on them. As a frequent online shopper myself, I pay special close attention to reviews [...]
Google Analytics is a free monitoring and analysis program used to analyze web traffic to your site. It is a powerful tool that every online retailer should be using. There is a wealth of information (most useful, some not) that will provide valuable insight on how traffic is getting to your website as well as [...]
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