E-Commerce And Twitter: Using Twitter For Increasing Online Retail Sales

Twitter is a great social media marketing tool on the web. With Twitter you can build a relationship with your customers and promote your products and services. According to an article which appeared on eb.auctionbytes.com there are several ways you can market your ecommerce business with Twitter. Keep in mind that each Tweet can only be 140 characters long:

- Share a tip or a how-to about your niche. For example if you sell home decor products, share a home decorating tip. These tips can be short since you are limited to 140 characters, so you don’t have to go into too much detail. If you have more detail to provide, you can direct readers to your blog or another blog that readers might find interesting.

- Tweet about the customer you just helped. For example, you may have helped some grandparents select a gift for their grandchild. Then provide a direct link to the product chosen.

- Tweet about your favorite tools and resources. Provide as many details as possible. Write about one of your products which will be great for marketing.

- Tweet about new merchandise that is on it’s way. Write about what the product is and when it will arrive.

- Advertise current sales, such as “20% off all table lamps through Sunday!” Make sure you include a link to your web site.

- Take a product sourcing poll or a customer service survey. For example, you could ask, “What’s your best customer service experience ever?”

The key is to build a relationship with your followers over time. Don’t make your Tweets a sales pitch. People buy from those they know, like and trust. Let your personality as well as your business personality show on Twitter.