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E-Commerce Basics: Moms Are Connected. Moms Are Influencers

October 20, 2009 By Steve 2 Comments

Think you know the demographics on the web? Did you know this. According to Graco:

1. 35 Million moms were online in 2008 (18% of the internet population)
2. 86% of moms go online regularly
3. Generation Y moms spend 8 hours online per week. (4 hours per week in social media)
4. 70% of moms online participate in online communities.
5. Moms are 21% more likely than the rest of the general online population to blog.
6. 60% of conversation among pregnant and new moms carries with it a recommendation to buy, try, or consider.

Do you think you can find a niche in this market? If so, you have some perfect potential customers based on their demographic activities.

Filed Under: Social Marketing Tagged With: , ,

About Steve
I am an online retailer going on my eleventh year in business. In addition to running my own online stores, I consult with individuals and small businesses on how to launch their own online stores, or improve their existing ones. For more information, you can reach me using the Contact Us form above.

Comments

  1. Ambrosia says:
    November 28, 2009 at 9:37 am

    As a mom/consumer, I have seen this in action probably every possible way…this market is prime!

    For those selling products for families, children, convenience items or ‘mommy escapes’, word spreads like wildfire! They will be noticed, for better or worse.

    Great post!

  2. Steve says:
    December 14, 2009 at 9:09 pm

    I agree. I wish I had a great idea for this market niche to capitalize on. But then I am not in that market either so I am not as familiar with it. I guess I will stay in Sporting Goods for now ;-)

    Thanks for the comments!

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