Comments on: E-Commerce Basics: Shipping Is A Personalized Marketing Tool http://www.basicsofecommerce.com/e-commerce-basics-shipping-is-a-personalized-marketing-tool/ Helping Online Retailers Improve Their Sales Mon, 02 Aug 2010 15:50:52 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Ambrosia http://www.basicsofecommerce.com/e-commerce-basics-shipping-is-a-personalized-marketing-tool/comment-page-1/#comment-9 Ambrosia Wed, 18 Nov 2009 22:10:00 +0000 http://basicsofecommerce.com/?p=163#comment-9 That's a good point, very logical, and yet, generally overlooked. In today's economy, it's important to find what's overlooked and get creative in how one can highlight this 'new' feature or way of doing things. I used to include coupons, samples and invites to exclusive deals in the bags when I sold Avon. My customers loved getting an extra or freebie they weren't expecting, or be able to share a bulk deal with friends (which also helps with building referrals). It's things like this that breed customer loyalty and should be a priority in any business. That’s a good point, very logical, and yet, generally overlooked. In today’s economy, it’s important to find what’s overlooked and get creative in how one can highlight this ‘new’ feature or way of doing things.

I used to include coupons, samples and invites to exclusive deals in the bags when I sold Avon. My customers loved getting an extra or freebie they weren’t expecting, or be able to share a bulk deal with friends (which also helps with building referrals).

It’s things like this that breed customer loyalty and should be a priority in any business.

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