ECommerce Book Review: Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media)

“Stop pushing your message out and start pulling your customers in.”

This simple quote is the essence of what modern online marketing is really about. If you want to succeed long-term and want to have built in
customers for life, then stop wasting your time and money on traditional online marketing techniques. Using the techniques in this book will
not only increase your sales, it will give you a base of customers for life. Its the one book I wish I had written.

For a few years now I have focused on community-building around my target market as the way to not only attract my customers to my online stores, but make
them actively involved. Its a strategy that gets customers excited about you, rather than doing whatever it takes just to get them to click into your store.
This book finally has put into words some of the strategies I have been using as well as helped me come up with new ones. Here are the basics of why a book like
this was long overdue and needed:

Traditional web marketing methods like pay per click advertising, banner advertising, etc have become increasingly less effective. Excessive overmarketing
has people mentally blocking out these types of marketing methods and as a result clickthru’s and conversions have significantly dropped. People
use Google, social media, and blogs to find products and services, while ignoring most of the advertising and “sponsored links” that go with them.
Inbound Marketing is a book all about bringing customers to you and no where is this more needed than in ecommerce. I have mentioned before,
that the days of putting up an ecommerce store that just sells products is over. Not only are they not search engine friendly, the content is
usually static and rarely changes. What incentive does a customer have to come back to your store? To check out you sales? New products? Think again.
This book helps you change that. And that is why I recommend this book in front of all other books on marketing.