Is Co-branding An Option For Your Email Marketing Lists?

Co-branding can be described as an advertising merge with another company. By placing brand names together, each company gets exposure to the customers of the other companies. Since this is quite similar in nature to a link exchange, many of the same rules apply.

Choose a company whose offerings are a good fit for your own. For example, if you run an organic soap business, a company offering organic haircare products or cleaning supplies would make a good option for co-branding. This ensures your customers are getting a full offering for your industry, while your own and your partnering companies earn from the additional sales.

One way this works is by sharing email marketing lists. Remember to let customers opt-in for your partner’s emails to avoid them hitting the spam pile. Running ads together is another way to effectively co-brand. If the companies involved share advertising costs, the overall cost of marketing could decrease significantly for each.

You must, however, take great care who you choose for such an arrangement, as both brands could become synonymous with one another over time. A good example would be Healthy Choice and Kellogg’s, when they co-created the cereal line. Co-branding isn’t designed for a temporary marketing campaign. Be sure the other company’s image is one you want associated with your own before engaging in a long-term relationship with them.