Last Chance For Valentines Day Online Shopping – ECommerce’s 2nd Biggest Holiday

Most guy’s hate shopping malls. So why not take advantage of it? Valentine’s Day gifts are a multi-billion dollar industry, and second only to Christmas. Here are some good reasons to have a good marketing plan in place for Valentine’s Day, if you sell items that may be popular on Valentines Day:

According to a Discover Card study:

* Men expected to spend an average of $127 on their ladies, and the ladies $74.
Of the women, 53% said they would purchase gadgets for their men.
* 65% would make their purchase one week before February 14
* 10% of men would wait until February 14
* 39% of women planned on spending nothing
* 22% of men and 15% of women planned to purchase a gift online