After you have done loads of work and are getting visitors, how do you know if your site is performing well? According to Register.com, there are some key factors to look at to know how you are doing:

- The number of people visiting your site

- The number of sales you have made.

- The average order value of those sales.

- The number of people leaving your site without buying.

From these factors, you can monitor the conversion and abandon rates.

A conversion rate is the rate at which visitors to your site convert to customers. Determine this as the number of visitors to your site divided by the number of sales made from your site for a set period of time.

An abandon rate is the rate at which people leave your site without buying. Calculate this by dividing the number of visitors to your site by the number of visitors that leave before they purchase.

Register.com says that a conversion rate below 2% is really bad and anything over 10% is excellent. If you are just starting out in e-commerce, aim for about a 4% conversion rate.

To grab and hold a visitor’s attention to your website, put impulse or the most attractive items right in front of potential customers. For instance, in a store these would be items at cash registers or in the front of the store. Online, make these prominent on your homepage. If it is easy for a customer to find, it is more likely that they will make a purchase.