Online Store Owners: Are You Wondering What To Blog About?

Online Store Owners: Are you wondering what to blog about? Blogging is a great way to give potential customers something to read about pertaining to your site or business and to communicate necessary information. I came across some great ideas for 2010 blogs on mivamerchant.com:

- New Product Announcements
Whenever you release a new product make a detailed announcement page. Provide information on a blog such as MSRP and release date. You can even create a pre-order page for the product.

- Sales Announcements
Make sure to announce a sale on your blog regardless of the length of the sale. The word will reach existing customers and other websites since blogs automatically notify people and websites. Also, it will help a blog reader feel privileged if you offer a sale item exclusively to readers of your blog.

- Contests
This is a great way to keep readers interested or to start off a new blog. You can give away one of your own products or work with your partners to offer a bundled prize. Look at the entertainment industry for ideas and inspiration since they have mastered this technique.

- Product Reviews
Give an honest review about a product that you sell. Consider turning a customer’s review into a blog post. Your other customers will trust what another cutomer has to say. This will also make the customer who wrote the review very happy because their opinion is being used on the site. Another great idea posted on the mivamerchant.com page is to create a blog post for customer reviews. If this is a regular blog, potential customers will read what other customers have said about a product before they make a decision to buy.

- Product Comparison
If you sell two or more very similar products, you can create a blog that describes these products and that explains the difference between the products. You can also provide advice or instructions on a blog pertaining to a product that you sell. For instance, if you sell a certain type of clothing, you can post washing instructions in a blog.

- A Shared Experience
You can provide information about how you, a family member, a friend, or even a pet used one of your products in a blog. This will be lighter reading and will personalize a product.

- Uncommon Product Uses and Questions
Another blog that will be lighter reading and may even add some humor will be some unfamiliar uses for a product. If you know of someone or hear of a customer that discovered a strange use for a product turn this information into a blog. If you receive a strange question about a product from a customer the question plus your answer can make an interesting blog. Who knows what a customer may ask about a product, but the question and answer could be pretty humorous.