Online Video Viewing Continued To Reach Record Levels In December 2009

ComScore today released data showing that nearly 178 million U.S. Internet users watched online video during the month of December 2009. Online video viewing continued to reach record levels in December, with 33.2 billion videos viewed during the month.

From the report:

“Google Sites continued to rank as the top U.S. video property in December, delivering 13.2 billion videos, with YouTube.com accounting for nearly 99 percent of all videos viewed at the property. Hulu ranked second with more than 1 billion videos viewed, an all-time high for the property, and representing 3.0 percent market share. Microsoft Sites ranked third with 561 million (1.7 percent), followed by Fox Interactive Media with 551 million (1.7 percent) and Yahoo! Sites with 539 million (1.6 percent).”

For me, online video is an interesting area.  There has been such a push in the ecommerce business world to incorporate video in our stores, yet the barrier to entry is still pretty high for the average online store owner.  I have tried producing video’s myself, and the result has not been good.  I guess I just do not have it in me.  I went as far as buying fancy lights, and a nice prosumer HD camera (a cross between a pro and consumer camcorder), and created a nice space.  But the editing and time required to make it look professional, well… lets just say its not my thing. I enjoy doing it as a hobby and maybe I will get better over time.  Meanwhile, I have a lot of respect for the professionals that do it.

In any case, online video continues to grow and be a bigger part of the online experience.